![]() We may choose to provide comparisons with the aforementioned brands. Some of our watches may bear styling features similar to those such as on Hublot, Franck Muller, Cvstos, Richard Mille watches and others. Montres Allison uses the trademarks of these exotic car brands as part of the Fair Use provision of the Lanham Act and United States Federal Trademark Law to accurately describe the origin of the materials used in the manufacture of the XOTIC™ watch brand. Montres Allison does not have contractual relationships with the aforementioned exotic car brands to use their Trademarked logos. Montres Allison uses damaged automotive components from these exotic cars to manufacture parts for the Montres Allison XOTIC™ line of watches. Lamborghini, Ferrari, Aston Martin, Maserati, Bugatti, Rolls Royce, Bentley, Lotus, Koenigsegg, McLaren, Saleen, and Porsche are trademarks. Rolex Datejust, Rolex Day/Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, GMT Master II, YachtMaster, Prince, Milgaus, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit for a list of authorized Rolex dealers near you. Rolex, is under no obligation to warranty or service watches sold by Montres Allison. Montres Allison only sells pre-owned (used) Rolex watches and provides its own warranties on the watches it sells. Montres Allison is an independent watch dealer and manufacturer and is not sponsored by, associated with nor affiliated with Rolex, S.A. Thank you for considering making a purchase from Montres Allison. When you puchase a watch from Montres Allison, you are ensuring that you will receive wonderful quality, great watches and top quality customer care. To purchase watches or for repair or service issues, call 720.722.1177. These new serial numbers are 8 (eight) characters, rather than the number of characters being limited to 7 in earlier Rolex watches. In 2010, Rolex mostly abandoned their previously used conventional numbering sequence in favor of a random or scrambled serial number. By 2010 this practice was put into place on all of the Rolex timepieces. The rehaut is a protected area of the watch and is not susceptible to the wear and tear incurred by serial numbers engraved on the external watch case. At this time, Rolex began utilizing only the rehaut location for the placement of the serial number. ![]() In 2008, Rolex halted the procedure for engraving the serial number on the watch case between the lugs at the 6 o’clock position. ![]() In 2005, Rolex started engraving the serial number of their watches on the rehaut (a French term meaning “flange”) between the dial and the crystal in addition to being engraved at the 6′ o’clock location. The Rolex serial number used to be located at 6 o’clock between the lugs where the bracelet attaches to the case.
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